In episode 1872 of the Tom Woods Show I spoke to Stu McLaren, the man who helped develop the software that 70,000 businesses use to run their memberships.
(I released this episode the day of the nine-year anniversary of my own membership site, Liberty Classroom. The old man is clever.)
We discussed why memberships are such a great business model, which is why the big guns — like Amazon, Netflix, Disney, Spotify, and on and on — have some kind of membership.
It means that instead of generating revenue once, they generate it over and over.
Why do you think your local car wash offers a monthly unlimited wash plan?
BECAUSE IT GUARANTEES THEM STABLE (AND LOTS OF) REVENUE.
That is the only all-caps sentence I have written on this list in the five years of its existence.
There are memberships of all kinds out there.
People who help divorced women manage money.
People who teach people to train their dogs.
Veterinarians who teach people to keep their pets in optimal health.
Math teachers who share their lesson plans with other teachers.
Artists teaching people to paint.
Guitar players teaching people how to play guitar.
Photographers teaching people to take better pictures.
Entrepreneurs teaching people to start their own businesses.
Financial planners teaching people how to manage their money.
Anything you know about can become a membership.
Imagine waking up and every morning there’s a bunch of recurring payments in your account, before you even start your day.
Would that remove a bit of anxiety?
Now, let’s address the demon who’s telling you not even to look into this.
He’s saying things like:
“That sounds like too much work.”
What? Then how did Michael Hyatt, who was constantly touring doing seminars for businesses and in extremely high demand, manage to run a membership?
“Other people are already in my niche.”
That’s a great excuse never to open any business at all.
“No one would join.”
Now that little bastard is really misleading you.
Join Stu’s Tribe through the link below, and I will:
— promote your membership (whenever you have it ready) in my notorious newsletter, which you know is widely read;
— promote your membership to my responsive podcast audience (there’s a reason that Harry’s Razors has been advertising with me for nearly five years, making me by far one of their longest-running promoters);
— promote your membership to my 100K+ Twitter followers.
Start up a membership and ol’ Woods here will leverage his entire audience (podcast, newsletter, and 100K+ Twitter followers) for you to make sure people visit you and join. Details coming toward the end of next week.
On the off chance that that doesn’t give you a massive advantage, I’ll give you a free consult, we’ll work out the kinks, and I’ll do everything in my power to get the word out for you a second time.
Meanwhile, you’ll have my personal phone number, which you can use for up to an hour’s worth of free brain-picking.
A package like this would normally cost someone approximately 3000 clams, in case that isn’t obvious. But if you join Stu’s Tribe, it’s on the house.
This all ends tonight at midnight.