Hessian has a well-developed design strategy for promoting its brand. But it has no product. It’s looking to sell its package to someone who does have a product. What do you make of this? Innovative or oddball?
Receive the notorious Tom Woods Letter (which everyone who’s anyone reads) Subscribe to Newsletter
Grab your free copy of COVID Charts CNN Forgot, along with my e-letter
SIGN ME UPHessian has a well-developed design strategy for promoting its brand. But it has no product. It’s looking to sell its package to someone who does have a product. What do you make of this? Innovative or oddball?