In my private group the other day I mentioned a libertarian historian I like, whose recent book title is disastrously bad.
As in hilariously bad.
As in: absolutely no one will want to read it.
I don’t get it: people go to all this trouble to acquire knowledge, but they spend zero minutes learning how to convey that knowledge, how to attract an audience, how to generate interest, etc.
So they write books that no one reads.
And they just assume this is how it is, and woe is me, and people don’t read, and the world stinks, etc.
No, no, no.
IT’S YOUR FAULT.
Why do I bring this up?
Our friend Brett Veinotte, host of the School Sucks podcast, recently hosted a summit — the Ideas into Action Summit — on these very things.
I was a participant, as was Michael Malice, and as were a bunch of other folks you may know.
Brett didn’t ask us about history, or North Korea, or any of our individual specialties.
Instead he asked:
How do you research?
How do you read a book efficiently?
How do you take command of a room?
How do you leave an audience spellbound?
Questions like THAT. The good stuff. The stuff nobody teaches.
Anybody can ask us about history and economics. Anybody can find our answers.
But nobody asks these more interesting questions — questions whose answers can make you more effective, more productive, and yes, more impressive to people around you.
I gave away a lot of secrets in my portion.
These recordings are of the sort that one or two good ideas you’ll discover, if you seriously implement them, can mean thousands of extra smackers, and lots of extra influence, for you.
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