Everywhere you look, businesses are adopting a recurring revenue model. Everything from your local car wash to Circle K to that trampoline park down the street has a membership option. Why? Because it makes them more money. I have three membership websites myself, and they have permanently removed the knot in my stomach that came from not knowing what the following month would bring. In this episode Stu McLaren — indisputably the world’s foremost expert on membership businesses, since his software powers 70,000 of them — talks about how to create an online membership even with no audience, and how to generate ideas for one if you don’t think you have any.
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