If you want to be successful online, email marketing is an indispensable ingredient. Unfortunately, there’s a lot of bad advice out there. Ben Settle, my guest today, has had enormous success with email marketing by following a strategy that defies the conventional wisdom, and which has produced great results for his clients and subscribers. We have a ton of fun in this episode, so even the non-entrepreneurs should listen in!
About the Guest
Ben Settle is author and publisher of the monthly newsletter Email Players (which I myself subscribe to). Over the past 14 years he’s written ads, created email campaigns, and cooked up marketing strategies for clients that have collectively earned tens of millions of dollars in sales in hyper-competitive markets.
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